Free
€0 a month
1% of each completed booking, however it was paid.
- Every part of the product.
- As many staff as you like.
- One location. A second location needs Plus.
- A small "Booked with ServeCounter" line on your booking page and messages.
ServeCounter prices
Free costs €0 a month and 1% of each completed booking. Plus costs €25 per location a month.
Prices exclude VAT. Payment fees are the same on both plans.
The two plans
Plus
€25 per location a month
No booking fee.
- Every part of the product.
- As many staff as you like, and as many locations as you pay for.
- No "Booked with ServeCounter" line.
- €25 is the early-adopter price, and you keep it while you stay on Plus.
Compare your month
Set your locations and a month's completed bookings. A second location needs Plus.
Locations
Free, 1%€18.00
Plus€25.00
Free costs €7.00 less a month.
Excluding VAT and payment fees, which are the same on both.
Payment fees
Card payments carry our fee and Stripe's, on both plans. Cash and your own terminal carry neither.
| Method | ServeCounter | Stripe |
|---|---|---|
| Card, online | €0.10 | 1.5% + €0.25 |
| iDEAL and Wero | €0.10 | €0.29 |
| Card reader | 0.1% | 1.4% + €0.10 |
| Tap to Pay | 0.1% | 1.4% + €0.20 |
| Cash or your own terminal | €0.00 | €0.00 |
Stripe's prices for standard European cards in the Netherlands, read 1 October 2026. Business, premium and non-European cards cost more. We keep our fees on refunds and lost disputes.
€30.00 by Tap to Pay, on Free
- Stripe's fee
- -€0.62
- Our payment fee, 0.1%
- -€0.03
- Booking fee, 1%
- -€0.30
- VAT on our fees, 21%
- -€0.07
- You receive
- €28.98
€30.00 by Tap to Pay, on Plus
- Stripe's fee
- -€0.62
- Our payment fee, 0.1%
- -€0.03
- Booking fee
- €0.00
- VAT on our fee, 21%
- -€0.01
- You receive
- €29.34
What the 1% counts
The value of each completed booking or sale, however it was paid.
Counted
- A booking made online, paid online or at the counter
- An appointment your staff enter, once it is completed
- A walk-in or a sale at the Point of sale
- A no-show fee you keep
Not counted
- A booking cancelled before it takes place
- History imported from another system
- Any booking at all, on Plus
What Plus counts
Locations only, at €25 each a month.
Staff
As many as you like, on both plans.
Chairs and rooms
Not counted.
Devices
Phones, iPads, card readers and printers are not counted.
Locations
€25 each. Free has one; a second location needs Plus.
Early-adopter price
Buy Plus before the price changes. You keep €25 per location while you stay on Plus. If the price drops, you pay less.
Beta code
Enter it at sign-up. Every location gets Plus free for 12 months, with no ServeCounter fees. Stripe's fees and texts are still paid.
VAT
Our prices exclude VAT. A registered business reclaims it.
| Business | VAT on our fees |
|---|---|
| In the Netherlands | Pays 21% and reclaims it on its return. |
| Elsewhere in the EU, with a VAT number | Pays none to us and accounts for it under the reverse charge. |
| Without a VAT number | Pays the VAT and cannot reclaim it. |
Prices outside the eurozone
Other countries pay in their own currency. Sign-up is open in the eurozone only.
Outside the eurozone you cannot sign up yet. Leave your email and we write when it opens.
Questions about prices
What counts as a completed booking?
An appointment that took place, paid in cash, by card or online. Cancelled bookings don't count. If you refund a customer later, the 1% stays.
When is Plus cheaper?
Above €2,500 a month of completed bookings on one location. At exactly €2,500 the two cost the same.
What does a second location cost?
A second location needs Plus. It costs €25 a month, the same as the first.
Is VAT included?
No. With a verified EU VAT number you pay none to us. The reverse charge applies.
What happens if I stop paying for Plus?
Plus runs to the end of the paid month. Then the business moves to Free.
Start on Free
Free to start. Use the phone and iPad you already have.